Guerrilla Marketing - Counterinsurgency and Capitalism in Colombia (Paperback)

Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

General

Imprint:	University of Chicago Press
Country of origin:	United States
Series:	Chicago Studies in Practices of Meaning
Release date:	February 2019
Authors:	Alexander L Fattal
Dimensions:	152 x 228 x 2mm (L x W x T)
Format:	Paperback
Pages:	304
ISBN-13:	978-0-226-59064-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Humanities > History > American history > General Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General Books > History > American history > General
LSN:	0-226-59064-X
Barcode:	9780226590646

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!