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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
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Victorian Publishing - The Economics of Book Production for a Mass Market 1836-1916 (Hardcover, New edition)
Loot Price: R3,976
Discovery Miles 39 760
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Victorian Publishing - The Economics of Book Production for a Mass Market 1836-1916 (Hardcover, New edition)
Series: The Nineteenth Century Series
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R3,996
Discovery Miles: 39 960
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Drawing on research into the book-production records of twelve
publishers-including George Bell & Son, Richard Bentley,
William Blackwood, Chatto & Windus, Oliver & Boyd,
Macmillan, and the book printers William Clowes and T&A
Constable - taken at ten-year intervals from 1836 to 1916, this
book interprets broad trends in the growth and diversity of book
publishing in Victorian Britain. Chapters explore the significance
of the export trade to the colonies and the rising importance of
towns outside London as centres of publishing; the influence of
technological change in increasing the variety and quantity of
books; and how the business practice of literary publishing
developed to expand the market for British and American authors.
The book takes examples from the purchase and sale of popular
fiction by Ouida, Mrs. Wood, Mrs. Ewing, and canonical authors such
as George Eliot, Wilkie Collins, and Mark Twain. Consideration of
the unique demands of the educational market complements the focus
on fiction, as readers, arithmetic books, music, geography, science
textbooks, and Greek and Latin classics became a staple for an
increasing number of publishing houses wishing to spread the risk
of novel publication.
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