To what extent can competition between companies encourage
innovations in sustainability that have the potential to solve some
of the world's major challenges? Using a series of case studies,
this book pits closely related competitors against each other to
examine the progress in and obstacles to the evolution of
sustainable innovations in energy efficiency, solar power, electric
vehicles and hybrids, wind energy, healthy eating, and agricultural
productivity. It delves into the efforts of Tesla Motors to bring
about a revolution in personal transportation, and the challenges
Toyota and General Motors (GM) confront in commercializing hybrids.
It explores the movement to healthy food by cereal companies
General Mills and Kellogg's, and depicts the battles between Whole
Foods and Walmart for the world's palate. By examining the
experiences that particular businesses have had with sustainable
innovation, this insightful book reflects upon lessons learned and
encourages readers to think carefully about the challenges that lie
ahead.
General
Imprint: |
Cambridge UniversityPress
|
Country of origin: |
United Kingdom |
Series: |
Organizations and the Natural Environment |
Release date: |
July 2015 |
Authors: |
Alfred A. Marcus
|
Dimensions: |
227 x 152 x 19mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
380 |
ISBN-13: |
978-1-107-42111-0 |
Categories: |
Books >
Business & Economics >
Business & management >
Business ethics
|
LSN: |
1-107-42111-X |
Barcode: |
9781107421110 |
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