Marketing in the Cyber Era - Strategies and Emerging Trends (Hardcover)

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations."

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	December 2013
First published:	December 2013
Editors:	Ali Ghorbani
Dimensions:	280 x 216 x 20mm (L x W x T)
Format:	Hardcover
Pages:	287
ISBN-13:	978-1-4666-4864-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4666-4864-3
Barcode:	9781466648647

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!