The growth of new technologies, internet, virtualization, and the
globalization of production and consumption has given focus on new
marketing strategies in the cyber era. This has shaped a demand for
an innovative conceptual framework for the marketing industry.
Marketing in the Cyber Era: Strategies and Emerging Trends brings
together best practices and innovative approaches for effective
marketing in today s economy. Stressing the importance of
structure, strategy, leadership, and marketing in the Cyber Era;
this book is a useful tool for upper-level students, researchers,
academicians, professionals and practitioners, scientists, and
executive managers of marketing in profit and non-profit
organizations."
General
| Imprint: |
Idea Group,U.S.
|
| Country of origin: |
United States |
| Series: |
Advances in Marketing, Customer Relationship Management, and E-Services |
| Release date: |
December 2013 |
| First published: |
December 2013 |
| Editors: |
Ali Ghorbani
|
| Dimensions: |
280 x 216 x 20mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
287 |
| ISBN-13: |
978-1-4666-4864-7 |
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
1-4666-4864-3 |
| Barcode: |
9781466648647 |
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