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'Guilty Pleasures' - European Audiences and Contemporary Hollywood Romantic Comedy (Paperback)
Loot Price: R1,157
Discovery Miles 11 570
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'Guilty Pleasures' - European Audiences and Contemporary Hollywood Romantic Comedy (Paperback)
Series: Library of Gender and Popular Culture
Expected to ship within 10 - 15 working days
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In Guilty Pleasures, Alice Guilluy examines the reception of
contemporary Hollywood romantic comedy by European audiences. She
offers a new look at the romantic comedy genre through a
qualitative study of its consumption by actual audiences. In doing
so, she attempts to challenge traditional critiques of the genre as
trite "escapism" at best, and dangerous "guilty pleasure" at worst.
Despite this cultural anxiety, little work has been done on the
genre's real audiences. Guilluy addresses this gap by presenting
the results of a major qualitative study of the genre's reception,
based on interview research with rom-com viewers in Britain, France
and Germany, focusing on Sweet Home Alabama (2002, dir. Andy
Tennant). Throughout the interviews, participants attempted to
distance themselves from what they described as the "typical"
rom-com viewer: the uneducated, gullible, overly emotional
(American) woman. Guilluy calls this fantasy figure the "phantom
spectatrix". Guilluy complements this with a critical examination
of the press reviews of the 20 biggest-grossing rom-coms at the
worldwide box-office in order to contextualise the findings of her
audience research.
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