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Poles Apart - Why People Turn Against Each Other, and How to Bring Them Together (Paperback)
Price: R277
Discovery Miles 2 770
You Save: R73
(21%)
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Poles Apart - Why People Turn Against Each Other, and How to Bring Them Together (Paperback)
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List price R350
Price R277
Discovery Miles 2 770
You Save R73 (21%)
Expected to ship within 5 - 7 working days
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We humans are social animals, naturally driven to form close-knit
groups. All too often, though, these groups become partisan. They
start to compete with one another. They become mutually hostile.
Why does this happen? And what can be done to counter the tendency
In Poles Apart, an expert on polarisation, a behavioural scientist
and a professional communicator explain why we are so prone to be
drawn into rival, often deeply antagonistic factions. They explore
the shaping force of our genetic make-up on our fundamental views
and the nature of the influences that family, friends and peers
exert. They pinpoint the economic and political triggers that tip
people from healthy disagreement to dangerous hostility, and the
part played by social media in spreading entrenched opinions. And
they help us to understand why outlooks that can seem so bizarre
and extreme to us seem so eminently sensible to those who hold
them. Above all, by meticulously showing how and why polarisation
affects every part of our lives - influencing everything from our
friendship circles to our approach to health issues - they show
what practical and effective steps we can all take to narrow
divisions, build respect for others, and create a greater degree of
common understanding.
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