The music industries hinge on entrepreneurship. The recent, rapid
convergence of media and the parallel ongoing evolution of music
businesses have again seen the focus shift to independent companies
and individual entrepreneurs. Opportunities tend not to be
advertised in professional music and practically everyone begins on
their own: forming a band, starting a record label, running events,
or building a website. But it's not an easy territory to navigate
or get a handle on. Music Entrepreneurship features an analysis of
the changing landscape of the music industries and the value of the
entrepreneur within them through a series of focused chapters and
case studies. Alongside contributions from key academics across the
globe, expert contributors from across the industry highlight
successful entrepreneurs and offers practical help to the reader
trying to navigate the business. Sectors examined include: The
value of the music industries Recorded music Live events Branding
in music Artist management Digital distribution
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