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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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Public Interests - Media Advocacy and Struggles over U.S. Television (Hardcover)
Loot Price: R2,941
Discovery Miles 29 410
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Public Interests - Media Advocacy and Struggles over U.S. Television (Hardcover)
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Nearly as soon as television began to enter American homes in the
late 1940s, social activists recognized that it was a powerful tool
for shaping the nation's views. By targeting broadcast regulations
and laws, both liberal and conservative activist groups have sought
to influence what America sees on the small screen. Public
Interests describes the impressive battles that these media
activists fought and charts how they tried to change the face of
American television. Allison Perlman looks behind the scenes to
track the strategies employed by several key groups of media
reformers, from civil rights organizations like the NAACP to
conservative groups like the Parents Television Council. While some
of these campaigns were designed to improve the representation of
certain marginalized groups in television programming, as Perlman
reveals, they all strove for more systemic reforms, from early
efforts to create educational channels to more recent attempts to
preserve a space for Spanish-language broadcasting. Public
Interests fills in a key piece of the history of American social
reform movements, revealing pressure groups' deep investments in
influencing both television programming and broadcasting policy.
Vividly illustrating the resilience, flexibility, and diversity of
media activist campaigns from the 1950s onward, the book offers
valuable lessons that can be applied to current battles over the
airwaves.
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