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Understanding Multinationals from Emerging Markets (Paperback)
Loot Price: R1,117
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Understanding Multinationals from Emerging Markets (Paperback)
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Why have relatively poor and underdeveloped countries been able to
spawn so many global firms in the last two decades? Are emerging
market multinationals (EMNCs) really different from successful
multinationals from developed economies? This book tackles these
and other fundamental theoretical questions about EMNCs. A
distinguished group of researchers assesses the unique strategies
and behavior of successful EMNCs, from the Chinese
telecommunications firm Huawei to the Indian conglomerate Tata, to
the South African beverages firm SABMiller. They address a range of
topics, such as the drivers of internationalization by EMNCs; their
distinctive process capabilities; how they catch up with
established rivals on technology; how state ownership or
business-group affiliation affects their behavior; and why they
sometimes relocate their headquarters to advanced economies. This
book will appeal to scholars and graduate students in global
strategy and international business, as well as consultants of
multinational companies, looking for state-of-the-art analysis of
EMNCs.
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