Marketing your business has never been so challenging. So much
change, so many new opportunities, especially when it comes to
engaging with your customers. Digital has seen to that but the
capabilities it has opened up have barely been exploited. The fact
is that businesses need to become customer-centric but don't know
how. Intelligent Customer Engagement is the 'how'. It is the next
natural evolutionary step that businesses will take to commercially
market to their audiences. Built on a foundation of existing
marketing, communications and technological capabilities,
Intelligent Customer Engagement is a pioneering methodology that is
already being deployed by businesses that are seeking new ways to
transform the engagement they have with their audiences. The
authors have written this book as a working manual of how to
develop and deploy Intelligent Customer Engagement and readers will
benefit from it being continuously supported online through their
content hub at www.timihub.com.
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