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The Television Will Be Revolutionized, Second Edition (Hardcover, 2nd Revised edition)
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The Television Will Be Revolutionized, Second Edition (Hardcover, 2nd Revised edition)
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Go behind the TV screen to explore what is changing, why it is
changing, and why the changes matters Many proclaimed the "end of
television" in the early years of the twenty-first century, as
capabilities and features of the boxes that occupied a central
space in American living rooms for the preceding fifty years were
radically remade. In this revised, second edition of her definitive
book, Amanda D. Lotz proves that rumors of the death of television
were greatly exaggerated and explores how new distribution and
viewing technologies have resurrected the medium. Shifts in the
basic practices of making and distributing television have not been
hastening its demise, but are redefining what we can do with
television, what we expect from it, how we use it-in short,
revolutionizing it. Television, as both a technology and a tool for
cultural storytelling, remains as important today as ever, but it
has changed in fundamental ways. The Television Will Be
Revolutionized provides a sophisticated history of the present,
examining television in what Lotz terms the "post-network" era
while providing frameworks for understanding the continued change
in the medium. The second edition addresses adjustments throughout
the industry wrought by broadband delivered television such as
Netflix, YouTube, and cross-platform initiatives like TV
Everywhere, as well as how technologies such as tablets and
smartphones have changed how and where we view. Lotz begins to
deconstruct the future of different kinds of television-exploring
how "prized content," live television sports and contests, and
linear viewing may all be "television," but very different types of
television for both viewers and producers. Through interviews with
those working in the industry, surveys of trade publications, and
consideration of an extensive array of popular shows, Lotz takes us
behind the screen to explore what is changing, why it is changing,
and why the changes matter.
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