Books > Reference & Interdisciplinary > Communication studies > Media studies
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Understanding Media Industries (Paperback)
Loot Price: R1,569
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Understanding Media Industries (Paperback)
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This is an introduction to the media industries, a topic that
sometimes has its own course but is also incorporated into courses
on media criticism, media literacy, and even a basic mass media
course where the instructor wishes to teach from topical paperbacks
as opposed to a big textbook. The book examines the influence of
media industry organization and practices on society; at the same
time, it offers students pursuing both scholarly and professional
careers related to the media industries a comprehensive overview of
how the industries work, why they work as they do, and what the
broader theoretical and practical implications of the media
industries are. Questions such as "why is media industry
organization important?," "how do we make sense of media industry
changes?" and "what are the key issues facing media industries?"
animate the analysis.
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