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Making the News (Paperback)
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Making the News (Paperback)
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Media attention can play a profound role in whether or not
officials act on a policy issue, but how policy issues make the
news in the first place has remained a puzzle. Why do some issues
go viral and then just as quickly fall off the radar? How is it
that the media can sustain public interest for months in a complex
story like negotiations over Obamacare while ignoring other
important issues in favor of stories on "balloon boy"? With Making
the News, Amber E. Boydstun offers an eye-opening look at the
explosive patterns of media attention that determine which issues
are brought before the public. At the heart of her argument is the
observation that the media have two modes: an "alarm mode" for
breaking stories and a "patrol mode" for covering them in greater
depth. While institutional incentives often initiate alarm mode
around a story, they also propel news outlets into the watchdog -
like patrol mode around its policy implications - until the next
big news item breaks. What results from this pattern of fixation
followed by rapid change is skewed coverage of policy issues, with
a few receiving the majority of media attention while others
receive none at all. Boydstun documents this systemic explosiveness
and skew through analysis of media coverage across policy issues,
including in-depth looks at the waxing and waning coverage around
two issues: capital punishment and the "war on terror." Making the
News shows how the seemingly unpredictable day-to-day decisions of
the newsroom produce distinct patterns of operation with
implications - good and bad - for national politics.
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