Competitive Digital Innovation - Transforming Products, Processes and Business Models to Win in the Digital Economy (Paperback, 1st ed. 2023)

Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it’s less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today’s hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace.         With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today’s hybrid markets.

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Series:	Palgrave Executive Essentials
Release date:	May 2023
First published:	2023
Authors:	Amit Basu • Steve Muylle
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	223
Edition:	1st ed. 2023
ISBN-13:	978-3-03-123439-2
Categories:	Books > Business & Economics > General
LSN:	3-03-123439-1
Barcode:	9783031234392

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