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Books > Business & Economics > Business & management > International business
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Non-Business Actors in a Business Network - A Comparative Case on Firms' Actions in Developing and Developed Countries (Hardcover)
Loot Price: R3,208
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Non-Business Actors in a Business Network - A Comparative Case on Firms' Actions in Developing and Developed Countries (Hardcover)
Series: International Business and Management
Expected to ship within 12 - 19 working days
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In their foreign markets, MNCs interact not only with customers and
suppliers but also with governments and bureaucrats. The book is an
outcome of several years of research on MNCs market activities in
developing and industrialized countries. Different from the earlier
studies this book addresses how interactions not only with business
partners, but also with the vast variety of governmental and
legislative organizations, affect local firms and MNCs???
businesses. Based on the business network theory, the book develops
a new model for the exchange relationship between local customers
and MNCs and investigates the effect of different political
organizations and other business firms. It examines relationship
using several dimensions, business, social and political, through
multiple cases from a developing country (DC) and industrialized
countries. The comparison provides deepened knowledge on strength
and longevity of business relationship in these two different
business worlds. The outcomes reveal new insights with the claim
for general appliance for DCs. The book supports the management of
MNCs in their understanding of local firms??? behavior in such
markets and to retain appropriate measure in their globalization
efforts. The book also enables governments in DCs to realize
consequences of their political actions for both local firms and
MNCs and thereby industrialization of the country.
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