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Books > Social sciences > Sociology, social studies > Anthropology
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A Good Investment? - Philanthropy and the Marketing of Race in an Urban Public School (Hardcover)
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A Good Investment? - Philanthropy and the Marketing of Race in an Urban Public School (Hardcover)
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Select students and teachers worked the room at a fundraising event
for a New York City public high school Amy Brown calls College
Preparatory Academy. It was their job to convince wealthy
attendants that College Prep, with its largely minority and
disadvantaged student body and its unusually high rate of
graduation and college acceptance, was a worthy investment. To this
end, students and teachers tried to seem needy and deserving,
hoping to make supporters feel generous, important, and not
threatened. How much, Brown asks, does competition for financing in
urban public schools depend on marketing and perpetuating poverty
in order to thrive? And are the actors in this drama deliberately
playing up stereotypes of race and class? A Good Investment? offers
a firsthand look behind the scenes of the philanthropic approach to
funding public education-a process in which social change in
education policy and practice is aligned with social
entrepreneurship. The appearance of success, equity, or justice in
education, Brown argues, might actually serve to maintain stark
inequalities and inhibit democracy. Her book shows that models of
corporate or philanthropic charity in education can in fact
reinforce the race and class hierarchies that they purport to
alleviate. As their voices reveal, the teachers and students on the
receiving end of such a system can be critically conscious and
ambivalent participants in a school's racialized marketing and
image management. Timely and provocative, this nuanced work exposes
the unintended consequences of an education marketplace where
charity masquerades as justice.
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