Companies around the world are embracing the need to become more
ecologically sustainable. Yet, many of today's green business
practices fail to result in companies that are truly green. In
order to become sustainable, businesses need a fundamentally
different approach to greening. Find it here. Building on its
predecessor book, Green Business, the author suggests ways to
achieve true ecological sustainability with a new paradigm for
green business grounded science. She indicates that business exists
in an ecological context and that ecological sustainability can
occur when ecology and other environmental sciences are used to
inform business purpose and activity.
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