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The Persuaders - Winning Hearts and Minds in a Divided Age (Paperback)
Loot Price: R231
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The Persuaders - Winning Hearts and Minds in a Divided Age (Paperback)
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List price R295
Loot Price R231
Discovery Miles 2 310
You Save R64 (22%)
Expected to ship within 5 - 10 working days
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A NEW YORK TIMES BESTSELLER CHOSEN AS A BOOK OF THE YEAR BY THE
GUARDIAN, NEW STATESMAN AND THE IRISH TIMES 'Illuminating and
entertaining . . . while the world seems to counsel despair, The
Persuaders is animated by a sense of possibility' The New York
Times The lifeblood of any free society is persuasion: changing
other people's minds to enable real change. But America is
suffering a crisis of faith in persuasion that is putting its
democracy and the planet itself at risk. People increasingly write
each other off instead of seeking to win each other over. Debates
are framed in moralistic terms, with enemies battling the
righteous. Movements for justice build barriers to entry, instead
of on-ramps. Political parties focus on mobilizing the faithful
rather than wooing the sceptical. And leaders who seek to forge
coalition are labelled sell-outs. In The Persuaders best-selling
author Anand Giridharadas takes us inside these movements and
battles, seeking out the dissenters who continue to champion
persuasion in an age of polarization. We meet a co-founder of Black
Lives Matter; a leader of the feminist resistance to Trumpism;
white parents at a seminar on raising adopted children of colour;
Bernie Sanders and Alexandria Ocasio-Cortez; a team of door
knockers with an uncanny formula for changing minds on immigration;
and an ex-cult member turned QAnon deprogrammer. As they grapple
with how to "call out" threats and injustices while "calling in"
those who don't agree with them but just might one day, they point
a way to healing, and changing, a broken society.
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