Strategic Analysis - Processes and Tools (Paperback)

In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects. Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in Strategic Management
Release date:	July 2016
First published:	2012
Authors:	Andrea Beretta Zanoni
Dimensions:	229 x 152 x 14mm (L x W x T)
Format:	Paperback
Pages:	136
ISBN-13:	978-1-138-20309-9
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General Promotions
LSN:	1-138-20309-2
Barcode:	9781138203099

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