"This book is a life lesson, a success road map and a
laugh-out-loud look into one of the great business and creative
minds working today." -John Klymshyn, Author of How to Sell Without
Being A JERK and The Ultimate Sales Managers' Guide
Andrea Michaels is literally one of the backbones of the special
events industry. Launching her business when there was no
formalized or defined marketplace, she was and still is a
trailblazer, pioneering the way for others to follow. Always on the
cutting edge of the business, she has stacked up a pile of firsts
(and 50 prestigious awards) in her legendary career - from
initiating corporate branding and messaging into events and
interactive themes that create experiences for guests to entering
the international market ahead of her colleagues and incorporating
never-before-used technology into her events, just to name a few.
That alone should make her extraordinary, but she runs much deeper.
Noted as one of the most caring and giving educators of our time,
she has traveled the world to teach others not just her art and
craft but to help them learn from her own mistakes. How did this
genius evolve? Why is she so revered by all her peers? What does
she know that we don't?
Reflections of a Successful Wallflower can only be compared to
reading Andrea's diaries. This first inductee into the industry
Hall of Fame shares, openly and candidly, not only the public
wunderkind but the inner woman. Discover the workings of one of the
foremost event producers in the world. You'll laugh; you'll cry;
you'll be in disbelief and fascinated at the same time. She is a
storyteller, and her stories and her life are great lessons for
everyone.
Never one to miss an opportunity, this book shares the
behind-the-scenes stories that relate to not just her life but her
life in events and answers the multitude of questions she's asked.
How did she keep it together with all of the personal and business
challenges that are a part of everyone's life? How did she deal
with the stress? How did she venture out globally? How did she
manage to raise a child along with a 24/7 career? What about
working effectively with different cultures and values? What did
she do when nothing went right? Unions? Missteps? The weather?
Dealing with inexperienced and difficult clients? Developing trust?
What about new and current trends like "Going Green" and
"Sustainability" and "Social Responsibility"? This book tells all.
What Her Peers Are Saying ...
"She is a leader, mentor and educator to virtually the entire
industry. Andrea Michaels has set the extraordinary standard
against which all special event professionals strive to be measured
" -Steve Kemble, America's Sassiest Lifestyle Guru
"Meet Andrea Michaels and enjoy, laugh, learn and sometimes marvel
at the stories she tells from her more than 30 years in the event
production business. Her stories are entertaining at their surface,
but read deeply and find the lessons to be learned ... By the end
of this fun read, it will be apparent how it is that Andrea
Michaels seems to have never met a sow's ear she couldn't make into
a silk purse. It's that special talent that has made her such a
sought-after producer and guest speaker at event conferences
worldwide. " -Robert Abbot, Director - Corporate Marketing
Communication, Mueller Co.
"Andrea has such fascinating stories to tell ... this will be
essential reading for anyone who is in the business and can relate
to all her experiences and how she lived and laughed through them."
-James D. Murphy, Vice President, Asia Pacific Operations, George
P. Johnson
"While Andrea is imitated by many, she is equaled by few." -Sally
Webb, Managing Director, The Special Event Company, London, England
Author Bio:
Andrea Michaels, an international meeting and event producer, is
the President/Founder of Extraordinary Events. In a few words, she
sets the trends; others follow.
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