Andreas Florissen verknupft empirische Aussagen der Preisforschung
uber Problemfelder im Preismanagement mit allgemeinen
verhaltenswissenschaftlichen Aussagen zu Begrenzungen im Handeln
okonomischer Akteure. Um Defizite im Preismanagement zu beheben
bzw. zu reduzieren, erarbeitet er eine Preiscontrollingkonzeption,
die auf dem Controllingverstandnis der Rationalitatssicherung der
Fuhrung basiert.
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Schriften DES Center for Controlling and Management (Ccm), 17 |
| Release date: |
June 2005 |
| First published: |
2005 |
| Authors: |
Andreas Florissen
|
| Foreword by: |
Jurgen Weber
|
| Dimensions: |
210 x 148 x 21mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
399 |
| Edition: |
2005 ed. |
| ISBN-13: |
978-3-8244-8263-4 |
| Languages: |
German
|
| Categories: |
Books >
Business & Economics >
Finance & accounting >
General
Promotions
|
| LSN: |
3-8244-8263-0 |
| Barcode: |
9783824482634 |
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