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To What Degree Does IT Influence Competitive Advantage? (Paperback)
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To What Degree Does IT Influence Competitive Advantage? (Paperback)
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Seminar paper from the year 2003 in the subject Information
Management, grade: 1.1, University of Strathclyde, language:
English, comment: The world of business has emerged from the
industrial age into an information economy and transitioning
further into a digital world, a "knowledge society" with
information technology (IT1) as driving force behind it. In the
past years, the relentless advances of IT in the world of business
has been influenced by changing the ways in which corporation
execute their daily operations, perform in markets and design their
products. Many organisations are faced today with increased
competition at a higher performance level driven by globalisation.,
abstract: The world of business has emerged from the industrial age
into an information economy and transitioning further into a
digital world, a "knowledge society" with information technology
(IT1) as driving force behind it. In the past years, the relentless
advances of IT in the world of business has been influenced by
changing the ways in which corporation execute their daily
operations, perform in markets and design their products. Many
organisations are faced today with increased competition at a
higher performance level driven by globalisation. This is supported
by Ward&Peppard (2001i) who states that everyone's working life
and personal environment has been influenced by IT and is becoming
an increased integral component. E-commerce and e-business are no
longer buzzwords, they have infiltrated our homes via TV
advertisement and Internet. IT is an important factor for today's
organisations, which are forced to continuously re-profile
themselves, changing functional hierarchies, and subsequently adapt
to a very changing market conditions, effectively and efficiently.
Organisation need to quickly and constant respond to customer's
needs and competitive pressure, with IT enabled services, products
and distribution channels (Mutsaers, Zee, Giertz,1998ii). The
continuous rapid improvemen
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