Andreas Mann prasentiert eine fundierte theoretische Grundlage und
eine detaillierte empirische Analyse zum integrierten
Dialogmarketing. Im Mittelpunkt stehen die Bedeutung der
Dialogbereitschaft von Unternehmen, die Determinanten der
organisationalen Dialogkompetenz, die operativen Anforderungen an
eine professionelle Dialogfuhrung sowie die Erfolgswirkungen des
Dialogmarketing.
"
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
United Kingdom |
| Series: |
Forum Marketing |
| Release date: |
December 2004 |
| First published: |
December 2004 |
| Authors: |
Andreas Mann
|
| Dimensions: |
203 x 127 x 32mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
603 |
| Edition: |
2004 ed. |
| ISBN-13: |
978-3-8244-8265-8 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
Promotions
|
| LSN: |
3-8244-8265-7 |
| Barcode: |
9783824482658 |
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