As the media converges with the telecommunication industry
leveraging content becomes key for both formerly separate
industries. As new channels are offered and used to distribute
various contents - from music to games, from text to videos -
companies have to think about innovative ways to even more profit
from providing the channels or from providing the content or from
providing both. New business models are emerging that are made for
leveraging content and finding their way to the customers. This
book explains why and how more content leverage becomes reality.
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