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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Media Management - Leveraging Content for Profitable Growth (Paperback, Softcover reprint of hardcover 1st ed. 2003) Loot Price: R2,731

Discovery Miles 27 310

Repayment Terms: R256 pm x 12*

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Media Management - Leveraging Content for Profitable Growth (Paperback, Softcover reprint of hardcover 1st ed. 2003): Andrej...

Media Management - Leveraging Content for Profitable Growth (Paperback, Softcover reprint of hardcover 1st ed. 2003)

Andrej Vizjak, Max Josef Ringlstetter

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Loot Price R2,731 Discovery Miles 27 310 | Repayment Terms: R256 pm x 12*

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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	December 2010
First published:	2003
Editors:	Andrej Vizjak • Max Josef Ringlstetter
Dimensions:	235 x 155 x 10mm (L x W x T)
Format:	Paperback - Trade
Pages:	186
Edition:	Softcover reprint of hardcover 1st ed. 2003
ISBN-13:	978-3-642-07886-6
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	3-642-07886-9
Barcode:	9783642078866