Many have pointed to the Iran hostage crisis, others to galloping
inflation. In reality, as Andrew Busch makes clear, Ronald Reagan's
defeat of President Jimmy Carter in 1980 was attributable to more
than any one issue, no matter how galvanizing. It marked the
growing ascendancy of conservative attitudes that had been brewing
for two decades--and marked the clear end of the era of New Deal
liberalism.
Busch offers the first comprehensive study of this contest,
going beyond journalistic accounts to show why it remains one of
the truly landmark elections of the past century. Through a
compelling story full of colorful characters, unexpected plot
twists, and dramatic finales, he reveals how it both reflected the
politics of its time and foreshadowed our nation's political
future.
Beginning with Carter's "crisis of confidence" speech on July
15, 1979, Busch introduces the field of candidates, follows their
campaigns through the primaries and general election, identifies
the key turning points and winning strategies, and assesses the
results, including the GOP's first Senate majority in twenty-six
years. He shows how the Democrats were weakened by the demise of
the New Deal coalition and a decline in public confidence, while
Republicans were bolstered by the growth of the conservative
movement and by all that had gone wrong during the Carter
presidency. He also examines the creation of a Sunbelt coalition,
the growing influence of religious conservatives, and the
independent candidacy of John Anderson, which held Reagan's
majority to 51 percent and foreshadowed Ross Perot's 1992 run.
Reagan's victory marked a major turning point in American
presidential history, realigned the demographics of party
affiliation throughout the nation (especially in the nation's
Sunbelt), and gave conservatives their first real victory in their
fight against Big Government. Busch's book recaptures the people
and events of that historic campaign and greatly enlarges our
understanding of American politics from the 1960s to the
present.
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