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Books > Business & Economics > Economics > Microeconomics
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An Economic Perspective on Trade Mark Law (Hardcover)
Loot Price: R3,745
Discovery Miles 37 450
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An Economic Perspective on Trade Mark Law (Hardcover)
Series: New Horizons in Intellectual Property series
Expected to ship within 12 - 17 working days
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An Economic Perspective on Trade Mark Law uses economic analysis to
examine the capacity of a trade mark to stimulate and strengthen
demand for marked products and the trade mark's role in marketing
and business organization. It uses this perspective to evaluate the
exclusive rights that trade mark owners enjoy and other issues in
trade mark law. It will argue that the trade mark has enabled
marketing to develop as a distinct form of economic activity and
that the trade mark's flexibility as a structuring device has had a
major impact on the evolution of the firm and on the organization
of streams of economic activity. This invaluable book will appeal
to academics, postgraduate and undergraduate students in the fields
of trade mark law, business organization, intellectual property and
law and economics. Solicitors and other professionals specializing
in trade mark law and/or marketing will also find much to interest
them in this insightful book. Contents: 1. Trade Marks in Modern
Commercial Life; 2. The Legal Nature of a Trade Mark as a Marketing
Resource and a Structuring Device; 3. The Marketing Power of Trade
Marks; 4. Trade Marks and the Organization of Economic Activity; 5.
An Economic Perspective on Trade Mark Law; 6. Concluding Thoughts;
Index
General
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