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Implementing and Managing Collaborative Relationships - A Practical Guide for Managers (Paperback)
Loot Price: R1,121
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Implementing and Managing Collaborative Relationships - A Practical Guide for Managers (Paperback)
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In today's competitive, globalized marketplace, the provision of
services and products is a result of teamwork between several
organizations. Relationships between organizations of any size are
strategically important. If your supplier falls down at a crucial
moment, it can have survival implications for your company or for
other members of your supply chain. The management of these
strategic assets cannot be left to chance and the same attention
that you devote to finance, operations, HR, etc. must be applied to
business relationships. Despite this, very few organizations focus
on this or are even aware that they need to do it. Those that do
are unsure how to do it. This is not helped by business schools
that focus on either customer relationship management (CRM) or
supplier relationship management (SRM) rather than collaboration
between partners (Enterprise Relationship Management). This book is
a unique "go-to" guide for all managers who should be looking at
collaboration with other organizations as a new way to attain
outstanding results that would not be achieved on their own.
Currently, there is nothing else of this nature on the market. The
book identifies relationship management as a pivotal management
function. It presents a comprehensive, flexible, end-to-end
management process that can be easily incorporated into the
existing management structures. Further, they describe the crucial
role of the relationship manager who is at the heart of the system
and provides the drive to achieve high performance. Any company can
tailor this discipline to the needs of its organization - whether
an SME or a multi-national company selecting a new partner or
managing existing relationships. This book covers the decision of
whether or not to partner and with whom, the creation of an
appropriate system of governance, the transition to operations,
managing performance for continuous improvement, and, finally,
controlled wind-up of the partnership. Throughout, diagrams to
signpost the sequence of activities, checklists of important
actions, and job-related worksheets are provided. In addition,
there are numerous case studies in a variety of industries and
public sectors that will be used as illustrations. Altogether these
make this book ideally suitable for experienced managers as well as
for training and induction purposes. Essentially, Implementing and
Managing Collaborative Relationships: A Practical Guide for
Managers shows managers how they can create and operate a simple
and effective system of Enterprise Relationship Management that
will enable them to maximize efficiency, resilience, innovation,
and profitability.
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