Reversing into the Future: New Wave Graphics 1977-1990 is a unique
and fascinating book of graphic design history curated from Andrew
Krivine's personal and vast collection of original posters, flyers,
artworks and memorabilia from the golden age of New Wave. Packed
with exclusive artworks and expert texts, this is the comprehensive
guide to the unforgettable period of New Wave. Having witnessed an
emerging generation of music buyers who'd been energised by punk,
major record labels and independents alike went in search of sounds
and visions that captured something of the energy and cheeky
attitude of punk, while ignoring its political edge. New Wave was
embraced by the mainstream music and entertainment industries and
used to promote artists who rejected the anti-consumerist,
anti-materialistic, black-and-white nihilism of the original punk
movement in favour of a more optimistic, humorous and colourful
present refracted through the past. In doing so, and as this book
illustrates, the New Wave followed Marshall McLuhan's dictum that
'we drive boldly into the future with our eyes fixed firmly on the
rear-view mirror'. New Wave artists rejected punk's satirical,
parodic and irreverent treatment of rock 'n' roll's original,
iconic imagery preferring to display it reverently or referenced
with love and affection. Reversing Into The Future: New Wave
Graphics 1977-1990 includes graphic designs for, among others, The
B52s, Boomtown Rats, Devo, Duran Duran, The Cars, Elvis Costello,
Joe Jackson, XTC, Cyndi Lauper, The Police, Simple Minds, Gary
Numan, Japan, Blondie, Talking Heads, The Go-Gos, Graham Parker,
Nick Lowe, Simple Minds, Frankie Goes To Hollywood and many more.
Graphic artists featured include Martyn Atkins, Barney Bubbles,
Chris Morton, Malcolm Garrett, Alex McDowell, Tony Wright, Martin
Kaye for the Paradiso, X3 Posters, DEVO Inc., Neville Brody, The
Designers Republic, Russell Mills and more. A collectable item
itself, the book is beautifully produced with front and back cover
artwork by world-renowned designers Malcolm Garrett and Chip Kidd.
Alongside a vast array of original artworks and graphics from the
New Wave period, the book includes text contributions from
recognised and respected commentators, critics and designers from
the UK, US and Australia. Documenting the incredible impact of New
Wave, this is the ideal book for die-hard music fans and graphic
design aficionados alike.
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