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Into the Void Pacific - Building the 1939 San Francisco World's Fair (Hardcover)
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Into the Void Pacific - Building the 1939 San Francisco World's Fair (Hardcover)
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Published on the occasion of the expo's 75th anniversary, Into the
Void Pacific is the first architectural history of the 1939 San
Francisco World's Fair. While fairs of the 1930's turned to the
future as a foil to the Great Depression, the Golden Gate
International Exposition conjured up geographical conceits to
explore the nature of the city's place in what organizers called
"Pacific Civilization." Andrew Shanken adopts D.H. Lawrence's
suggestive description of California as a way of thinking about the
architecture of the Golden Gate International Exposition, using the
phrase void Pacific" to suggest the isolation and novelty of
California and its habit of looking West rather than back over its
shoulder to the institutions of the East Coast and Europe. The fair
proposed this vision of the Pacific as an antidote to the troubled
Atlantic world, then descending into chaos for the second time in a
generation. Architects took up the theme and projected the
regionalist sensibilities of Northern California onto Asian and
Latin American architecture. Their eclectic, referential buildings
drew widely on the cultural traditions of ancient Cambodia, China,
and Mexico, as well as the International Style, Art Deco, and the
Bay Region Tradition. The book explores how buildings supported the
cultural and political work of the fair and fashioned a second,
parallel world in a moment of economic depression and international
turmoil. Yet it is also a tale of architectural compromise,
contingency, and symbolism gone awry. With chapters organized
around the creation of Treasure Island and the key areas and
pavilions of the fair, this study takes a cut through the work of
William Wurster, Bernard Maybeck, Timothy Pflueger, and Arthur
Brown, Jr., among others. Shanken also looks closely at buildings
as buildings, analyzing them in light of local circumstances,
regionalist sensibilities, and national and international movements
at that crucial moment when modernism and the Beaux-Arts
intersected dynamically.
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