Structural Models of the Prescription Drug Market (Paperback)

Structural Models of the Prescription Drug Market provides a critical review of the structural econometric research focusing on the richness and complexity of the prescription drug market and discussing future research directions. Because a large number of papers rely on a Bayesian learning framework, Section 2 sets the stage by introducing the basic learning model that will be useful in later sections. Section 3 discusses the literature that makes use of individual level data. Section 4 discusses the literature that studies the product lifecycle, which primarily uses product level data. This is a broad set of articles, which includes studies focusing on persuasive versus informative effects, clinical outcomes, and publicity, as well as models related to pre-market behavior (such as R&D decisions and clinical trial outcomes). Section 5 addresses other related applications of structural models in this area, and Section 6 summarizes the key takeaways and discusses future research directions.

General

Imprint:	Now Publishers Inc
Country of origin:	United States
Series:	Foundations and Trends (R) in Marketing
Release date:	December 2019
First published:	2019
Authors:	Andrew T. Ching • Manuel Hermosilla • Qiang Liu
Dimensions:	234 x 156 x 4mm (L x W x T)
Format:	Paperback
Pages:	88
ISBN-13:	978-1-68083-612-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-68083-612-9
Barcode:	9781680836127

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!