To create successful imagery, you need to balance technical
know-how and aesthetic vision. In "Camera & Craft," we
deconstruct photographic principles in new ways to help you think
through your process. Together with nine guest photographers, we
explore photographic practice and follow up with inventive
exercises and demonstrations that challenge you to engage with your
tools all with the goal of helping you work more creatively. Along
the way are conversations with our guest photographers that address
each topic, from how the professionals work with clients and models
to what they think about as they look through the viewfinder.
Here s what you ll find inside:
- Advice and insights from professionals working in a variety of
fields, from photojournalism and portraiture to fine-art, landscape
and commercial photography
- Technical explanations about how photographic tools work so you
can connect knowledge to your practice and work more instinctively
and creatively
- Key steps for improving digital workflow
- Innovative exercises at the end of each chapter as well as on
our companion website that encourage you to experiment with and
understand the photographic process from learning how far you can
push your camera s sensor to exploring the effects of neutral vs.
creative color
- Interviews with technical and creative experts about developing
skills and making images that matter
This book is part of "The Digital Imaging Masters Series," which
features cutting-edge information from the most sought-after and
qualified professionals and instructors in the photography field.
Based on the progressive curriculum of the Master of Professional
Studies in Digital Photography (MPS DP) program created by Katrin
Eismann at the School of Visual Arts (SVA) in New York City, these
books are the next best thing to being in the classroom with the
Digital Photography Masters themselves. "
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