In open and dynamic markets, only innovation can give a firm a
competitive advantage and with it the superior cash flows that
generate value. This book offers a new conceptual structure and
applicable analytical models for evaluating a firm's innovation
strategies in highly competitive environments and for estimating
firm value.Using analytical models, Angelo Dringoli examines the
conditions under which innovation strategy can create and maintain
value, based on different environmental dynamics. Quantitative
models are used to determine the value of innovation strategies in
highly dynamic and competitive industries. These clearly reveal the
economic variables and relations upon which the strategy depends,
and the conditions for creating sustainable value within the firm.
This stimulating integrated analysis will appeal to researchers and
postgraduate students with an interest in economics, finance and
business administration, as well as managers and professionals
involved in strategic management and firm evaluation.
General
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