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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Turning the Page - The Evolution of the Book (Paperback, New)
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Turning the Page - The Evolution of the Book (Paperback, New)
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This is an exciting period for the book, a time of innovation,
experimentation, and change. It is also a time of considerable fear
within the book industry as it adjusts to changes in how books are
created and consumed. The movement to digital has been taking place
for some time, but with consumer books experiencing the transition,
the effects of digitization can be clearly seen to everybody. In
Turning the Page Angus Phillips analyses the fundamental drivers of
the book publishing industry - authorship, readership, and
copyright - and examines the effects of digital and other
developments on the book itself. Drawing on theory and research
across a range of subjects, from business and sociology to
neuroscience and psychology, and from interviews with industry
professionals, Phillips investigates how the fundamentals of the
book industry are changing in a world of ebooks, self-publishing,
and emerging business models. Useful comparisons are also made with
other media industries which have undergone rapid change, such as
music and newspapers. This book is an ideal companion for anyone
wishing to understand the transition of the book, writing and
publishing in recent years and will be particularly relevant to
students studying publishing, media and communications.
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