Come Closer - How Tourism is Shaping the Future of Nations (Hardcover)

An invaluable resource for tourism leaders, policy makers and stakeholders as they drive the global tourism economy forward. Covering topics from the role of government, diplomacy, tourism investment, and destination branding to niche tourism development, media, tourism safety and green tourism, COME CLOSER offers a framework for strategic and practical tourism economy management and competitiveness. The book includes valuable direction for managing the fine balance of government and private industry in tourism to create shared, sustainable destination growth. Using emotive anecdotes to bring readers closer to the heartbeats of the people who inspire and direct industry growth, Mendiratta's collection of topics helps introduce critical aspects of tourism sector development.

General

Imprint:	Independent Publisher
Country of origin:	United States
Release date:	March 2011
First published:	June 2011
Authors:	Anita Mendiratta
Dimensions:	229 x 152 x 12mm (L x W x T)
Format:	Hardcover - With printed dust jacket / With dust jacket
Pages:	168
ISBN-13:	978-1-4507-5943-4
Categories:	Books > Business & Economics > General Promotions
LSN:	1-4507-5943-2
Barcode:	9781450759434

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