This book, written entirely by faculty at the Olin Business School,
Washington University in St. Louis, provides a variety of practical
and implementable perspectives on innovation for managers. In
addition, the book contains chapters that provide reviews of the
academic research on innovation in the faculty members' specific
areas of expertise. In taking this multifunctional approach to
innovation, the focus of the book is not just on what is currently
considered to be "best practice". Rather, it is on bringing to
managers the cutting-edge knowledge that is being generated by
academic research that goes beyond current best practice.
General
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