This book, written in story narrative form, traces the development
of a company from a start-up to a global enterprise. It develops
the key concepts related to this evolution - corporate strategy,
raising external finance, capital budgeting, dividend policy,
mergers and acquisition, globalization, marketing and human
resource management. The focus is on topics in corporate strategy
and corporate finance, and each topic is developed in depth with
problem sets and reflection questions within the context of the
organization's evolution.The Power Point slides, practice problems
and solutions, as well as intervention exercises for executive
education teaching is available upon request for all instructors
who adopt this book as a course text. Please send your request to
[email protected].
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