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Content Rules - How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Hardcover, 2nd Edition)
Loot Price: R503
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Content Rules - How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Hardcover, 2nd Edition)
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List price R610
Loot Price R503
Discovery Miles 5 030
You Save R107 (18%)
To be released on 30 September 2025. We are not yet accepting orders for this product. If you add this item to your wish list we will let you know when it becomes available.
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Blogs, YouTube, Facebook, Twitter and other publishing platforms
are giving everyone a voice, including organizations and their
customers. To be successful, businesses must speak directly with
their customers or prospects through a comprehensive strategy that
allows them to reach new customers at every stage of the buying
cycle. They must find their voice and create bold and compelling
content that people want to consume and which speaks to their needs
or wants or desires. Yeah, yeah... so you know all that. But how
can you create bold stories, videos, and blog posts that cultivate
fans, arouse passion for your products or services, and ignite your
business? The second edition of Content Rules is a how-to book of
both the art and science of developing marketing content that
people care about interwoven with case studies of companies that
are successfully spreading their ideas online--and using them to
establish credibility and build a loyal customer base. Business
owners and marketers who read this book will learn: The art of
storytelling and the science of journalism What it means to be a
publisher and why what you publish is the cornerstone of your
marketing How to find an authentic voice and craft bold content
that will resonate with prospects and buyers and encourage them to
share it with others How to leverage social media and social tools
to get your content and ideas distributed as widely as possible
General
Imprint: |
John Wiley & Sons
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Country of origin: |
United States |
Release date: |
30 September 2025 |
Authors: |
Ann Handley
• C. C. Chapman
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Format: |
Hardcover
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Pages: |
250 |
Edition: |
2nd Edition |
ISBN-13: |
978-1-119-44744-3 |
Categories: |
Books >
Business & Economics >
General
|
LSN: |
1-119-44744-5 |
Barcode: |
9781119447443 |
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