(You can be forgiven for looking at the book cover and thinking:
"mmm.... 50 shades of fat loss ") So...you want to lose some
weight? (You're perusing the diet book section - it's hardly a
Sherlock Holmes deduction.) But which diet do you go for: low
carbs; low fat; meal replacements; protein only; points; blood
group; soup; fasting; double choc muffins? (Okay, we made the last
one up.) Chances are you've already tried a few but they've not
worked (otherwise you wouldn't be looking for another diet). But
why turn your life upside down by trying to follow someone else's
complicated diet plan and end up either starving hungry or eating
things you don't like, when the 'rules' of weight loss are so
incredibly simple to understand. Why not just design your own
eating plan that fits perfectly into your life? After all, you know
yourself better than anyone else. So just how do you do this? (Easy
- buy this book ) Lifelong personal trainers and nutritionists,
Paul Lonsdale and Ann Hirst, have the answers. They have spent the
last 30 years successfully teaching these 'rules' to thousands of
their clients, helping them to not only achieve the shape they were
looking for, but more importantly, to keep it as well. "The true
success of a weight loss plan is not measured in days, weeks or
even months but in a lifetime - once it's off, it's got to stay off
" Using simple lessons from humanity's early evolution, mixing them
with unarguable bits of biology and physiology, then adding a
liberal sprinkling of common sense and finally topping it all off
with a dash of humour, their brand new book brings all of their
knowledge and experience together in one, complete volume. It
doesn't pull punches and challenges much of the conventional
thinking about weight loss. 'Dump the Diets, Ditch the Scales, Drop
the inches' is written in three distinct parts: Part 1: 'An
Uncomfortable Truth' provides all the answers, in clear,
no-nonsense terms, how to easily overcome the problem as to why
your body gains fat and then stubbornly refuses to lose it. In Part
2: 'You don't need to live like a saint to have the body of an
angel' you'll learn everything you need to know about proteins,
carbs, fats, etc. and it will demonstrate how easy it is to design
your very own eating plans. In Part 3: Train Smarter, Not Harder
it's all about exercise; explaining how to put an effective
training programme together and you may be surprised when you learn
that it's not how much you need to do, but how little 'Dump the
Diets, Ditch the Scales, Drop the inches' has its foundations laid
solidly in logic and science but its unarguable success is built
purely from experience and results in the 'real world'. Very
simply, it will teach your head the 'rules' that your body has
always known
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