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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Toward a Better Understanding of Rule-Breaking Market Behavior - Insights from Performance Breakthroughs in Sports (Paperback, 1st ed. 2019)
Loot Price: R2,873
Discovery Miles 28 730
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Toward a Better Understanding of Rule-Breaking Market Behavior - Insights from Performance Breakthroughs in Sports (Paperback, 1st ed. 2019)
Series: Contributions to Management Science
Expected to ship within 10 - 15 working days
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This book analyzes how companies and employees can endogenously,
i.e., without hiring external experts or consultants, achieve
competitive advantages by deviating from behavioral standards in a
productive way. The study explores eight transformative behavioral
innovations that shaped the development of sports and, by analogy,
uses the findings to advance solutions for prevalent problems in
business. By developing triggers to creativity and applying
mechanisms on how to overcome innovation resistance, the book gives
concrete advice on how to manage the difficult quest of human
transformation beyond the imperative of technological innovation.
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