If you are an owner of a professional practice or a
service-oriented small business, you know many of the trials and
tribulations you face each day can be traced back to the need to
develop stronger people skills and communication skills both with
your customers/clients and your support team.
It is not only possible to teach all the people in your business
to work together, it's essential to your long term success. Dr. W.
Bradford Swift, a small business owner and entrepreneur for over
thirty years, and a long time contributor to Veterinary Economics
magazine, brings over twenty years of life and business coaching
experience to show you the way to true teamwork, efficiency, and
productivity.
"You're the Coach" provides proven strategies for inspiring peak
performance, leading your team with a strong vision, designing a
top-notch staff training program, and bonding clients to your
practice. Other topics include:
- How defining your business mission clarifies your commitment to
your team, your clients, and the community.
- How to identify myths about clients, employees, and finances
that can paralyze your business.
- Learn how to convert your inevitable business problems and
troubles into triumphs, even breakthroughs.
- How to build a business with heart and soul, and how having fun
at work can do wonders for productivity.
- How to encourage clients to accept your recommendations by
turning complicated jargon into easy-to-grasp conversations.
- Learn how staff and client or customer complaints can be a rich
resource for improving your business.
- Discover how "moments of truth" can bond clients and customers
for life-or send them running out the door. Learn how to create a
positive impression, and much more
Included in "You're the Coach" are simple and effective exercises
to help you integrate the lessons you'll learn into your business
and professional practice. You'll learn how the power of coaching
can transform, not only your business, but your entire life.
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