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Databases for Small Business - Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals (Paperback, 1st ed.)
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Databases for Small Business - Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals (Paperback, 1st ed.)
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This book covers the practical aspects of database design, data
cleansing, data analysis, and data protection, among others. The
focus is on what you really need to know to create the right
database for your small business and to leverage it most
effectively to spur growth and revenue. Databases for Small
Business is a practical handbook for entrepreneurs, managers,
staff, and professionals in small organizations who are not IT
specialists but who recognize the need to ramp up their small
organizations' use of data and to round out their own business
expertise and office skills with basic database proficiency. Anna
Manning-a data scientist who has worked on database design and data
analysis in a computer science university research lab, her own
small business, and a nonprofit-walks you through the progression
of steps that will enable you to extract actionable intelligence
and maximum value from your business data in terms of marketing,
sales, customer relations, decision making, and business strategy.
Dr. Manning illustrates the steps in the book with four running
case studies of a small online business, an engineering startup, a
small legal firm, and a nonprofit organization. Databases for Small
Business teaches non-techie entrepreneurs and professionals how to:
Design a small business database from scratch Extract the maximum
profit from your data Follow guidance on data protection law
Effectively use data collection and data cleansing techniques Train
staff to leverage your data
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