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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Fashionable Childhood - Children in Advertising (Paperback)
Loot Price: R930
Discovery Miles 9 300
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Fashionable Childhood - Children in Advertising (Paperback)
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Fashionable Childhood is the first book to critically examine
representations of children and childhood through fashion media.
Focussing on themes such as innocence, sexuality, class, and
gender, this book provides a detailed and fascinating overview of
the topic over the last 40 years. With case studies of advertising
campaigns from international fashion brands such as Calvin Klein,
Dior, Ralph Lauren and in-depth research into Italy's special
edition of Vogue dedicated to childrenswear, Vogue Bambini,
Fashionable Childhood examines the ways children's fashion is
presented globally. With the market for children's fashion
witnessing rapid growth in recent years, this exciting book will be
of particular interest and value to students of fashion marketing,
promotion, journalism, history, and theory.
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