Fashionable Childhood - Children in Advertising (Paperback)

Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy's special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children's fashion is presented globally. With the market for children's fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	June 2017
Authors:	Annamari Vanska
Translators:	Eva Malkki
Dimensions:	234 x 156 x 15mm (L x W x T)
Format:	Paperback
Pages:	264
ISBN-13:	978-1-4725-6844-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion Promotions
LSN:	1-4725-6844-3
Barcode:	9781472568441

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