The nature of contemporary Organisation Development (OD) is often
written about by both scholars and practitioners, yet there is
little evidence of these descriptions (or debates on key issues)
having been based on reliably collected data. This book compares
academic and practitioner perspectives on the profession of OD in
the UK and how it has evolved over four decades. The research which
informs this book was designed to investigate similarities and
differences in the perspectives between these two communities.
Where practitioners and academics views varied in the data, reasons
for this are explored in this book, through the theory lens of
Institutionalism, Fashions, Fads and the Dissemination of
Management Ideas. The empirical data in how OD has evolved in the
UK in the underpinning research to this text was gathered through
content analysis of job advertisements from over a four-decade
period. This provided information on changes in the magnitude in
the take up of the profession in the UK as well as significant
developments in the content of the job roles over the period. It
will not come as a surprise to find that American thinking
dominates in OD as it does in many other domains of management.
What is a surprise is the extent to which OD practice in the UK is
so very different from what the academics tell us it is. This book
also identifies the extent to which institutional theory is at play
in the development of professions; with agency is a driver in
shaping professions. This manifests itself in terms of the
perceived interests of what will give leverage for success in
practitioner and academic careers. The Nature of Contemporary
Organization Development is key reading for researchers, scholars
an practitioners alike of Organizational change and development,
organizational studies, management philosophy and related
disciplines
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