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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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The Power of Writing in Organizations - From Letters to Online Interactions (Paperback)
Loot Price: R1,329
Discovery Miles 13 290
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The Power of Writing in Organizations - From Letters to Online Interactions (Paperback)
Series: Organization and Management Series
Expected to ship within 12 - 17 working days
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This book demonstrates the power of writing in informal and formal
organizations in the past and the present. It shows how writing,
despite long lasting criticisms that can be traced back to Plato,
and in spite of its frequent definition as a mere recording medium
is in fact a creative mode of communication that supports the
expression of emotions, the developing knowledge, and the building
of strong communities among faraway individuals. The first part of
the book illustrates how this has been true historically. The focus
on writing as a fundamental mode of communication - the other being
speech or the oral mode - is still important in our
technology-infused world, where writing seems to have been reduced
to short cryptic text messages or tweets. Precisely because of
their heavy reliance on technology, current practices are in need
of a deeper understanding that focus on deep as opposed to surface
features and unveil the four essential mechanisms -
objectification, reflecting, specifying, and addressing - that give
writing its creative powers. In the second part of the book, we use
contemporary case studies and interviews to illustrate how shifting
our focus from the media to the mode of communication and focusing
on the mechanisms of writing allows us to go beyond current debates
about the capabilities of various communication media and to
understand better today's communicative practices. This book is an
attempt to unveil the powers of writing as well as to highlight the
implications for organizations of the potential loss of these
powers in today's world where writing-based distributed
collaborations, interpersonal relationships, and online communities
are key sources of innovation and support for individuals and
organizations.
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