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Books > Social sciences > Sociology, social studies > Social issues
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Affective Economies, Neoliberalism, and Governmentality (Hardcover)
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Affective Economies, Neoliberalism, and Governmentality (Hardcover)
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Advanced capitalism is characterized by a level of symbolic
production that not only results in a dematerialization of labor,
but also increasingly relies on highly emotional components,
ranging from consumption desire to workforce management. Feelings
as varied as love, anger, and desire are integral to neoliberal
processes, though not in unproblematic and monolithic ways. Whereas
some accounts decry capitalism's hold on the emotional realm, as
the commodified search for soul mates through online dating sites
or Starbucks' promotion of fair-trade coffee suggest, others
counter that emotions represent a privileged site of resistance to
market rationality. Relying on different case studies ranging from
drone strikes, the 2008 economic crisis in Ireland, and marriage
migration management, this volume builds on this productive tension
between subjection and resistance through the lenses of the concept
of governmentality. Developed by Michel Foucault, governmentality
sheds light on the ways in which economic and political life are
now being managed through logics of security and economic
calculations. This volume explores how individuals might become
emotionally attached to regimes of power that are detrimental to
them, how neoliberal processes are concomitant with the
valorization of certain emotional dispositions, and how affective
economies might provide a site of resistance. This book was
published as a special issue of Global Society.
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