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Brand the Change - The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers (Paperback)
Loot Price: R758
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Brand the Change - The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers (Paperback)
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Brand the Change unpacks the brand building process in practical
steps. Whether you are building an innovative new product, creating
a service for good, spreading a new idea, or positioning yourself
as a leader in your field, thinking like a brand strategist will
help you to create a clear, compelling offer, develop unique brand
experiences and ultimately attract and convert the right audiences.
The book offers the tools and exercises to build your own brand and
offers a rich array of tips from trademarking to digital marketing,
and inspires with case studies of successful change-making brands.
The content has been developed based on years of experience in
building brands, conversations with dozens of changemakers,
understanding their branding challenges and required knowlege and
skills, and extensive content testing with hundreds of workshop
participants. It contains 23 tools and exercises, 14 case studies
from change-making organisations across the world and 7 guest
essays from experts.
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