Your step-by-step guide to creating your own digital marketing
plan. From assessing a company and creating strategy and
objectives, to planning resources and presenting your work.
Includes 'Annmarie's Advice', where the author shares her personal
experience of digital marketing and extra hints and tips. This
handy planner will instill you with the know-how, skills and
confidence you need to form and implement your own strategic plan.
At each step you'll: Learn all the key information you need. See
theory in practice through the running Zoom case example. Apply
what you've learnt through 50 interactive activities and build your
plan. Annmarie Hanlon is also the author of the accompanying
textbook, Digital Marketing: Strategic Planning & Integration,
which includes deeper coverage of digital marketing for students
and professionals. Both books can be purchased together in a
discounted pack.
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