The SAGE Handbook of Social Media Marketing (Hardcover)

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	June 2022
First published:	2022
Editors:	Annmarie Hanlon • Tracy L. Tuten
Dimensions:	246 x 184 x 36mm (L x W x T)
Format:	Hardcover
Pages:	552
ISBN-13:	978-1-5297-4378-4
Categories:	Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-5297-4378-8
Barcode:	9781529743784

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