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Unternehmensfuhrung Und OEffentlichkeitsarbeit - Grundlegung Einer Theorie Der Unternehmenskommunikation Und Public Relations (German, Paperback, 3rd 3., Akt. Aufl. 2010 ed.) Loot Price: R2,356
Discovery Miles 23 560
Repayment Terms: R221 pm x 12*
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Unternehmensfuhrung Und OEffentlichkeitsarbeit - Grundlegung Einer Theorie Der Unternehmenskommunikation Und Public Relations...

Unternehmensfuhrung Und OEffentlichkeitsarbeit - Grundlegung Einer Theorie Der Unternehmenskommunikation Und Public Relations (German, Paperback, 3rd 3., Akt. Aufl. 2010 ed.)

Ansgar Zerfass

Series: Organisationskommunikation

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Loot Price R2,356 Discovery Miles 23 560 | Repayment Terms: R221 pm x 12*

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Mit der dritten Auflage dieser mehrfach ausgezeichneten Studie ist eines der zentralen Werke der deutschsprachigen PR-Forschung wieder verfugbar. Der Autor entwickelt eine Theorie der Integrierten Unternehmenskommunikation, die Erkenntnisse aus Kommunikationswissenschaft, Betriebswirtschaftslehre, Organisationstheorie und Offentlichkeitssoziologie mit Hilfe eines einheitlichen, wissenschafts- und sozialtheoretisch stimmigen Fundaments zusammenfuhrt."

General

Imprint: VS Verlag fur Sozialwissenschaften
Country of origin: Germany
Series: Organisationskommunikation
Release date: March 2010
Authors: Ansgar Zerfass
Dimensions: 244 x 170 x 24mm (L x W x T)
Format: Paperback - Trade
Pages: 472
Edition: 3rd 3., Akt. Aufl. 2010 ed.
ISBN-13: 978-3-531-16877-7
Languages: German
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
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LSN: 3-531-16877-0
Barcode: 9783531168777

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