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Harry Potter and the Millennials - Research Methods and the Politics of the Muggle Generation (Paperback)
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Harry Potter and the Millennials - Research Methods and the Politics of the Muggle Generation (Paperback)
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Without a doubt the Harry Potter series has had a powerful effect
on the Millennial Generation. Millions of children grew up immersed
in the world of the boy wizard-reading the books, dressing up in
costume to attend midnight book release parties, watching the
movies, and even creating and competing in Quidditch tournaments.
Beyond what we know of the popularity of the series, however,
nothing has been published on the question of the Harry Potter
effect on the politics of its young readers - now voting adults.
Looking to engage his students in exploring the connections between
political opinion and popular culture, Anthony Gierzynski conducted
a national survey of more than 1,100 college students and examined
these connections as well as Millennial politics. Harry Potter and
the Millennials tells the fascinating story of how the team
designed the study and gathered results, explains what conclusions
can and cannot be drawn, and reveals the challenges social
scientists face in studying political science, sociology, and mass
communication. Specifically, the evidence indicates that Harry
Potter fans are more open to diversity and are more politically
tolerant than nonfans; fans are also less authoritarian, less
likely to support the use of deadly force or torture, more
politically active, and more likely to have had a negative view of
the Bush administration. Furthermore, these differences do not
disappear when controlling for other important predictors of these
perspectives, lending support to the argument that the series
indeed had an independent effect on its audience. In this clear and
cogent account, Gierzynski demonstrates how social scientists
develop and design research questions and studies. An appendix of
questions and resulting data, including graphs and diagrams, will
appeal especially to instructors seeking to explain the nuances of
political socialization. Gierzynski's captivating analysis of
media's impact on political views, combined with the enjoyable
Potter story details, makes for an irresistible project that social
scientists can use to work a little magic in their classrooms.
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